---
name: pls-marketing-ideas
description: Generate campaign concepts, viral hooks, and marketing strategies that go beyond "buy my product." Use when: (1) Planning campaigns, (2) Creating content hooks, (3) Brainstorming promotions, (4) Developing brand messaging.
metadata: {"minis":{"originalSource":"https://clawskills.sh/skills/mattvalenta-pls-marketing-ideas","convertedAt":"2026-10-31T22:13:17.437Z","license":"Unknown"}}
---

# Marketing Ideas

Generate campaign concepts, viral hooks, and marketing strategies.

## Idea Generation Framework

### 1. Define Trigger
- Product feature/launch
- Pain point
- Customer feedback

### 2. Apply Frameworks
- PAS (Problem-Agitate-Solution)
- AIDA (Attention-Interest-Desire-Action)
- Jobs To Be Done
- StoryBrand

## Campaign Templates

### Challenge Campaign
- **Name:** [N]-Day Challenge
- **Hook:** "Can we [achieve result] in [timeframe]?"

### Controversy Campaign
- **Hook:** Unpopular truth or industry insight
- **Angle:** Challenge conventional wisdom

### Behind-the-Scenes
- **Hook:** Peek behind the curtain
- **Angle:** Authenticity, transparency

### Social Proof
- **Hook:** Real results from real customers
- **Angle:** Proof over promises

### Educational Campaign
- **Hook:** Teach something valuable
- **Angle:** Authority building

## Hook Templates

### Pattern Interrupts
- "Most dealers are doing this wrong..."
- "I'll probably get hate for saying this..."
- "This cost us $100K to learn..."

### Curiosity Gaps
- "The one change that [result]..."
- "Why [competitor type] are failing..."

## Idea Generation Checklist

```markdown
- [ ] Validates pain point
- [ ] Differentiates from competition
- [ ] Aligns with brand voice
- [ ] Clear CTA
- [ ] Measurable success potential
```